Franchise Update Magazine Issue II, 2013 | Page 33

Market
Consumer marketing initiatives

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32 Feature: Consumer
Marketing Conference

Straight talk with Conference Chair Wendy Odell Magus

34 CMO Q&A

36

Sears’ David Buckley opens up his marketing toolbox

36 CMO Roundtable

“How can marketing help increase the brand’s speed

of communication, response, and growth?”

38 Managing Millennials

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Building a “Next Gen” strategy

40 Consumer Data

Slow and steady growth ahead for 2013

52 Connecting with Customers

75-year-old brand learns new tricks

Franchiseupdate I ssue I I , 2013 

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