Franchise Update Magazine Issue II, 2013 - Page 33

Market Consumer marketing initiatives 34 32 Feature: Consumer Marketing Conference Straight talk with Conference Chair Wendy Odell Magus 34 CMO Q&A 36 Sears’ David Buckley opens up his marketing toolbox 36 CMO Roundtable “How can marketing help increase the brand’s speed of communication, response, and growth?” 38 Managing Millennials 36 Building a “Next Gen” strategy 40 Consumer Data Slow and steady growth ahead for 2013 52 Connecting with Customers 75-year-old brand learns new tricks Franchiseupdate I ssue I I , 2013  31