Franchise Update Magazine Issue II, 2013 | Page 10

Grow Market Lead

decisions when you gather information
from a variety of sources first: team members, franchisees, and trusted advisors.
You weigh it all out, make the decision,
and be ready to defend it.
Do you want to be liked or respected?

Respected for sure. You are not going to
make good business decisions if you are
worried about being “liked.” That being
said, I set the tone of my company and
our office, and being positive and supportive is an important part of my role.
Advice to CEO wannabes: It can be ()