Franchise Update Magazine Issue II, 2012 | Page 45

franchisor and the systems they use to
evaluate each one.
I currently have two brands I am working with on development, Pizza Inn and
Pie Five Pizza Company. Pizza Inn has
three levels of investment a candidate
can choose from. The Pie Five concept is
searching for experienced multiple-unit
candidates who can obtain financing and
follow an aggressive development schedule
for a new and emerging brand. Because
the Pizza Inn brand has several ranges
of investment, it does attract candidates
who are searching for their first entry
into franchising or even the restaurant
industry in general.
The biggest lead generator for our
brands is our existing website. There
are other services and various publications, along with multiple conferences
where we exhibit, that help drive traffic
to our website. We currently use a lead
management program that assists us in
providing an immediate response to

the incoming prospect. Within a couple
of minu FW2