Franchise Update Magazine Issue II, 2012

THINK FAST! agreements, so it’s more important to sive. “If we ask a prospect to fill out a me to have qualified candidates going questionnaire and we’re still waiting in with their eyes open about both the for it three weeks later, we wonopportunity and the challenge,” he says. der if they’re serious. We explain “Ultimately, we want a relationship that talking six months before that lasts,” says Haner. “We want them they’re ready to make a decito take care of our brand today and sion would be preliminary in the future. Pete Harbecause the mon, our first franchisee market and in 1952, still has 300-plus the availability of stores. By the time we get territories can through our recruiting process, we know that change. If they’re candidates are qualified ready to make a and that their mindset decision in three to fits with our culture. It’s six months, we suggest setno win to have someone ting up a time closer in to get into the business and talk further. Unfortunately, go upside down a few we’ve had to streamline our Scott Haner months down the road. staff and with how busy It costs us more when that happens.” we all are, sometimes that’s the most At Maaco, Drudge believes flexibility efficient way to handle things.” And at Sport Clips, Mueller says he is important. However, he says, there’s a time, in the name of efficiency, to back also has learned how to separate the off from a prospect who seems indeci- “wheat from the chaff” early in the pro- “We’re talking about 20-year agreements, so it’s more important to me to have qualified candidates going in with their eyes open.” —Scott Haner cess. “We talk to them and learn about their goals and objectives. We’re not selling white socks at Walmart. One size doesn’t fit all. Bringing the wrong person into the business does no one any favors. As an industry, we’ve got to get away from the idea of selling franchises and focus on the recruitment role.” n EW N Grow Your Franchise with Proven Small Business Solutions Intuit’s Franchise Solution Program delivers the tools you need to successfully manage your Franchise business Intuit Franchise Reporting by Qvinci Benchmark ﬁnancial performance so you know where to invest Automatically sync remote QuickBooks ﬁnancials At-a-glance reporting by location Intuit Loan Finder for Franchises Complete ﬁnancing offerings Industry-speciﬁc programs for new or existing franchises 70% approval rate – twice the national average Preferred Pricing for Franchises Scan the QR code with your smartphone to sign up for more information. Save up to 30% on QuickBooks Solutions Call us today to learn how Intuit’s Franchise Solution Program can help you save time, save money, and gain ﬁnancial security. 800-498-7401 x86493 www.intuitfranchiseprogram.com Promo Code FSP04FUM Franchiseupdate I ssue I I , 2012 41

Franchise Update Magazine Issue II, 2012 | Page 43