Franchise Update Magazine Issue II, 2012 | Page 25

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AGENDA at a GLANCE
Wednesday, June 27
8:00am - 9:00am

Breakfast in Sponsor Networking Gallery - Exhibits Open

9:00am - 10:00am

General Session: Gen-Y! Understanding Who Is Delivering Your Brand
Keynote Speaker Jennifer Kushell, Young & Successful Media/YSN.com

Franchisee Buy-In,
Delivery & Results:


TRACK 3

TRACK 4

Marketing
Execution Strategy:

Brand Development
& Rejuvenation:

How Does Social
Media Contribute to
the Customer Experience? The Good, the
Bad and the Ugly

How Franchisors
Can Effectively
Communicate,
Execute, Monitor
and Measure
Marketing Strategies

Creating Customer
Experiences with
Four-Wall Marketing

Using Consumer
Research to Drive
Brand Development

11:10am - 12:00pm

Ensuring Customer
Satisfaction and
Retention

Marketing
Automation for
Franchise Networks


Marketing to Your
Mobile Customer


Retrofitting
Your Brand

12:00pm - 1:45pm

Lunch in Sponsor Networking Gallery - Exhibits Open

Concurrent
Break-Out Sessions

10:10am - 11:00am

1:45pm - 3:00pm

Concurrent
Break-Out Sessions

3:10pm - 4:00pm

TRACK 1

T
 RACK 2

Customer Relationship
Management:

General Session: Capitalizing on Traditional Marketing Power
T
 RACK 2

TRACK 1
Customer Relationship
Management:
B
 rand Delivery – How
Do You Know the Right
Message Is Consistently
Delivered to Your
Customers?

Franchisee Buy-In,
Delivery & Results:
 Administering

the National
Advertising Fund


TRACK 3

TRACK 4

Marketing
Execution Strategy:

Brand Development
& Rejuvenation:

Best Grand

Opening
Campaigns

Leveraging
Your Front-Line
To Champion
Your Brand

4:00pm - 5:00pm

Closing Conference Mindshare - Million Dollar Ideas

6:00pm - 8:00pm

Closing Reception - The FRANtastic Creative Marketing Competition & Award

FranchiseConsumerMarketing.com or call 800-289-4232 ext. 216