Franchise Update Magazine Issue II, 2011 | Page 28

Grow Market Lead

By Kerry Pipes

Conference
Calling!
Board sets full agenda

C

onsumer marketing has
emerged as a sizzling-hot
topic in franchise circles.
Reaching customers efficiently and cost-effectively is front and
center right now. Strategies and tools
are rapidly changing and those brands
not keeping up will undoubtedly suffer
at the hands of their competition.
Staying on top of consumer marketing means pursuing the latest consumer
trends and news, social media, branding,
public relations, customer acquisition,
retention, and loyalty, direct and online marketing, technologies that drive
performance, and greater market and
consumer intelligence.
With these ideas in
mind, Franchise Update
Media Group began planning the first Franchise
Consumer Marketing
Conference and recruited an advisory board of
marketing pros to steer
its direction and content.
Board members bring a
wealth of franchise and consumer marketing knowledge and experience to the
table and have been key participants in
the conference’s planning process over
the past months.
The board is composed of franchise
marketing executives from the service,
retail, and food sectors. Their diverse
marketing backgrounds and insights have
helped create an engaging conference
agenda. Franchise presidents, CMOs,
and marketing directors who attend will
benefit from a one-of-a-kind industry
forum where they can share best prac-

26

Franchiseupdate Iss u e II, 2 0 1 1

tices in consumer marketing, discuss
key trends, issues, and strategies, and
network with other experienced marketing executives.
The inaugural 2011 Franchise Consumer Marketing Advisory Board:
• Susan Boresow, Massage Envy,
Chief Marketing Officer. She has been
with Massage Envy since last October.
Previously, she was Vice President of
Marketing at Pump It Up Management. Her background also includes
marketing-management stints at Cold
Stone Creamery, Godfather’s Pizza, and
Mr. Goodcent’s Pasta and Subs.
• John Dillon, Denny’s, Vice President of Marketing and Product Development. He has held
marketing leadership positions with several organizations, including 10
years in multiple leadership roles with Yum!
Brands and Pizza Hut.
Before joining Denny’s in
2007, he was Vice President of Marketing for the
NBA’s Houston Rockets.
• Keith Gerson, Sopra Brands,
President and COO. Gerson was previously President and COO at PuroSystems. He has served as Vice President of
Sales, Marketing and Development for
AlphaGraphics, Senior Vice President
of Worldwide Franchising and Licensing for Mrs. Fields Original Cookies,
Executive Vice President of Sales and
Marketing at Chem-Dry, and was responsible for operations at Jack in the
Box in the Pacific Northwest.
• Rich Hope, Jersey Mike’s, Mar-

keting Director. He has extensive experience on the agency side, having
owned his own ad agency for 22 years.
He has worked with the Jersey Mike’s
account since 1992, when the franchise
had only 30 stores, and became Jersey
Mike’s CMO last August.
• Terri Miller, Great Clips, Vice
President of Marketing and Communications. She joined Great Clips in
2000 following a variety of agency and
corporate marketing positions.
• Wendy Odell Magus, Kiddie
Academy, Vice President of Marketing.
Before joining Kiddie Academy in 2008,
she was Senior Director of Marketing
at Sylvan Learning. She has spent the
majority of her career focused on marketing child-centric businesses, both
in her current position and at Sylvan,
Disney, and Kennedy Krieger Institute.
• Jeff Rinke, Hungry Howie’s Pizza, Vice President of Marketing. He
oversees marketing communications
including branding, advertising, public
relations, market research, and website
design and content. He has been with the
brand since 1987, where he has served
as Director of Operations and was appointed to his current position in 1996.
• Linda Shaub, Interim HealthCare, Vice President of Mar