Franchise Update Magazine Issue II, 2011 | Page 26

• Building Brand Power KEYNOTES Engage face-to-face with your peers, get access to experts and walk away with strategies for: • Improving Social Media Success Rick Barrera Author Overpromise and Overdeliver Rohit Bhargava SVP, Strategy & Marketing Ogilvy 360 Digital Influence Bears, Bananas & Donuts: 10 Unexpected Social Media Lessons For Franchising • Reputation Management • Increasing Franchisee Participation • Identifying Cost-Effective Media • Customer Acquisition and Retention SPONSORS • Mobile Applications Pla [