Franchise Update Magazine Issue II, 2011

Market Consumer marketing initiatives Consumer Marketing 22. Survey shows brands embracing new strategies Conference Calling! 26. Franchise Consumer Marketing Conference Board sets agenda CMO Roundtable 27. Does your brand have an online reputation management strategy? Point of Contact 29. CMO Terri Miller on Great Clips’ innovative POS system Case study: Naked Pizza 31. Turning purchases into conversations Cash or Credit? 32. Tracking the changes in how consumers pay Connecting with Customers 33. Your brand is built by what’s being said online! Legal 34. Reputation management and Web 2.0 Franchise Update’s first Franchise Consumer Marketing Conference is June 14–15 at the Omni San Francisco Hotel. This event is available to CEOs, presidents, CMOs, ad directors, and qualified supplier sponsors. www.franchiseconsumermarketing.com. Franchiseupdate I ssue I I , 2011 21

Franchise Update Magazine Issue II, 2011 | Page 23