Franchise Update Magazine Issue II, 2011 | Page 2

Waterfall FMS delivers a holistic and simplistic approach to franchise management that will streamline your franchise and simplify your life. “ Welcome to Franchise Zen “ The results have been instant and remarkable. Henrik Weng, CEO Wild Bird Centers of America, Inc. We all know that the last few years have been challenging for the franchise world. Store and franchise sales have dropped and banks have been reluctant to lend... There is a light at the end of the tunnel. The recent economic recovery has led to growing investor demand and increased lending ability by banks to franchisees, creating an environment of unconstrained franchisor capacity for growth. Better times are on the horizon, and you need to be positioned to take full advantage of every opportunity. Ask yourself: Would you feel more confident if you knew you had the best possible infrastructure to manage all communication platforms including social media, mobile, E-mail and loyalty programs? Could you use a franchise management platform that is scalable, agile and powerful enough to properly position you for the next period growth and beyond? Do you have too many vendors with too many user interfaces with too long of a learning curve to take full advantage of any of them? Would you like to have all your information and reporting in one place? If you answered yes to any of these questions, it’s time to call Waterfall FMS for a complimentary franchise infrastructure review. WWW . WAT E R FA L LF M S . C OM [email protected] | Phone: 415-336-4110 2001 Union Street Suite 300 San Francisco, CA 94123 Waterfall FMS will give you complete control of your franchise’s web presence, content distribution, as well as all-in-one dashboard reporting, providing your franchise with the power and functionality it needs to succeed in the digital age, and giving you your life back. It is the most holistic and simplistic approach to franchise management that exists today