Franchise Update Magazine Issue I, 2017 - Page 56

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MORE . SELL MORE . KNOW MORE . SELL MORE . KNO

THE

2017 ANNUAL

FRANCHISE DEVELOPMENT REPORT

Unique Information Source “ This is the only place we can get a benchmark — the numbers to give us an idea of how we ’ re doing . It shows us where we are , where the industry is , and where it ’ s going .”
Pete Lindsey , Vice President of Franchising , Sport Clips

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Metrics and Spending “ I use the AFDR to analyze my individual metrics : my request-to-application ratio , applications-to- ‘ join the flock ’ day ( discovery day ) ratio , and lead conversion . I also look at how we ’ re spending money as a percentage of our advertising budget compared to others .”
Paul Pickett , Chief Development Officer , Wild Birds Unlimited