Q1 | 2017
BUSINESS INTELLIGENCE FOR GROWING FRANCHISORS
Q1 | 2017
4 From the CEO ’ s Desk Women in franchise leadership roles show us the way Leadership 6
7 Women in the C-Suite In our 4th Annual Women ’ s Issue , we profile 28 C-level female executives who lead from behind the scenes – COOs , CFOs , CDOs , CIOs , and more !
18 The List Women in the C-suite , by total number of units
20 Feature : Inspiration and practical advice from women at the top of their game – and brands
28 President Profile : Susan Boresow answers the bell at Title Boxing Club – with gusto ! 32 CEO Profile : Allan Young of Noble Brands looks to innovate , empower , and disrupt 36 Anatomy of a Brand 70-year-old Shoney ’ s Restaurants sets the table for a comeback
Consumer Marketing 38
40 CMO Q & A Debbie Gonzalez melds the personal and professional at Massage Envy
43 CMO Roundtable “ What changes to your marketing strategies and tactics do you plan in 2017 ?”
44 Social Media Connected retargeting via social media is changing the game 46 Customer Service Disruption – how prepared are you for the inevitable ?
Growing Your System 48
50 Challenge the Pros “ What are the keys to building , training , and retaining a great sales and development team at your brand ?”
51 Sales Smarts Are you selling your brand ’ s marketing expertise to candidates ?
52 Growth Strategies How to help your operators multiply their growth 56 Supplier Spotlight FranchiseGrade . com makes the grade for franchise brands
58 1st European Multi-Unit Conference Franchise Update Media goes international in Florence , Italy
60 Market Trends For capital providers , three big uncertainties loom in 2017
62 International 2017 ’ s franchise development outlook by country and region
64 It ’ s Closing Time Steve Olson bids adieu to his popular column with his Top 3 list
2 Franchiseupdate ISSUE I , 2017