Franchise Update Magazine Issue I, 2017 - Page 17


Amy Przywara
Title : Chief Marketing Officer Brand : Sylvan Learning Years in franchising : 21 Years with current brand : 14 Franchised units : 740 Total units : 750 Brand revenue : $ 29.5 million
Background : Chief Marketing Officer Amy Przywara has been part of the Sylvan family for 13 years , where she has served in various leadership roles including Vice President , Marketing ; Senior Marketing Director , Brand and Customer Acquisition ; Director of National Advertising ; and Director of Co-op Advertising . She has been instrumental in delivering integrated marketing campaigns for Sylvan centers that include national components working in conjunction with a locally focused strategy to drive business to the local centers . Before Sylvan , she held senior roles in the media department of Doner Advertising , a full-service ad agency where she worked with Arby ’ s and ADT dealers . She is a graduate of Penn State University and likes to read , attend sporting events , and travel with her husband and three children .
Karen Raskopf
Title : Senior Vice President & Chief Communications Officer Brands : Dunkin ’ Donuts , Baskin-Robbins Years in franchising : 30 Years with current brand : 8 Franchised units : 19,784 Total units : 19,784 Brand revenue : $ 10.14 billion
Background : Karen Raskopf was named Senior Vice President of Corporate Communications for Dunkin ’ Brands in 2009 . With more than 20 years in the communications field , she is responsible for all aspects of the company ’ s global public relations , including internal and executive communications , marketing and crisis public relations , event management , corporate philanthropy , and community relations . Previously , she spent 12 years as Senior Vice President , Corporate Communications for Blockbuster . She also served as Manager of Corporate Communications for 7-Eleven , where she led all aspects of public relations . Her background also includes leadership positions at Gannett Broadcasting . She has received several communications awards and is a featured speaker at international conferences on best PR practices . She graduated from the University of Dallas with a B . A . in English .
Claudia San Pedro
Title : Executive Vice President & Chief Financial Officer Brand : Sonic Drive-In Years in franchising : 10 Years with current brand : 10 Franchised units : 3,273 Total units : 3,559 Brand revenue : $ 590.1 million
Background : Claudia San Pedro began with Sonic in 2006 as Treasurer . Today she is responsible for the company ’ s financial planning practices , as well as its relationships with lending institutions , shareholders , and the financial community . She also leads public relations and external communications . Since 2009 , as Vice President of Investor Relations , she directed financial planning , procurement and investment of funds , formulated investor relations strategy , and oversaw communications with the investment community . Previously , she was Director for the Oklahoma Office of State Finance , the first female and first Hispanic in that position . She earned her B . A . in Economics from Smith College , and her MBA from the University of Oklahoma . Born in Mexico City , she resides in Oklahoma City with her family . She is a volunteer board member of the Foundation for Oklahoma City Public Schools and Downtown OKC .
Terri Snyder
Title : Chief Marketing Officer & Executive Vice President Brands : Checkers and Rally ’ s Restaurants Years in franchising : 29 Years with current brand : 10 Franchised units : 543 Total units : 843 Brand revenue : $ 830 million
Background : As CMO and EVP , Terri Snyder is responsible for all facets of brand management including brand , social / digital and field marketing , advertising , R & D , research , PR , retail sales , development marketing , and guest experience management . She also is a Member of the Board of Directors . Previously , she was Chief Global Marketing Officer and Senior Vice President at TGI Fridays . Before that , she was Senior Vice President for Brand Growth at Domino ’ s Pizza , Senior Vice President for Marketing and Concept Development at Metromedia Restaurant Group , and Senior Director of Marketing for Pizza Hut . She has a bachelor ’ s degree in advertising from the University of Kansas , and she serves on multiple boards , including the NPD / Crest Industry Advisory Board and the Franchise Consumer Marketing Conference Advisory Board .
Franchiseupdate ISSUE I , 2017 15