Female Founders
are lost.” Rogers: Create, design, write,
share ideas, and get feedback.
What are 3 key words to describe
yourself? Hartnett: Intentional, passionate, curious. Rogers: Quiet (not shy),
curious, logical (sounds boring doesn’t it?).
LESSONS/ADVICE
What’s the most important lesson
you’ve learned so far? Hartnett: Believe in yourself and surround yourself
with positive and talented people. Rogers:
Synchronized swimming is good, working
together for a shared vision.
If you could do one thing differently,
what would it be? Hartnett: Be kinder
to myself. Rogers: Take more vacations.
What’s the best piece of advice you
have ever been given? Hartnett: You
can never go back, you can only go forward. Rogers: Post-it Notes messages.
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Many tasks can be overwhelming. Use a
Post-it Note that you see first thing in the
morning to remind yourself to tackle just
a piece of the task that day. It’s amazing
what you can accomplish if you do just a
little each day!
determined the barriers to market entry?
Do you know what franchise owners will
face in terms of competition? Is it really a
product or service that is in demand? Are
you adequately capitalized? If yes, to these
questions, then GO FOR IT!
What advice would you give to other
women considering starting their
own franchise brand? Hartnett: Being a
franchisor is a great responsibility and very
hard work. Ensure that you have a proven
system, a financially solid and “franchisable” model to offer your owners. Franchise owners who join your system will not
only invest in your brand financially, but
also from a very personal place—they will
also invest with their hopes and dreams of
business ownership. Rogers: Do the work
to make sure you have a solid business
opportunity to offer. Does your business
model work? Will it work in other locations? Does it make a reasonable income
for franchise owners within a reasonable
time? Is it easy to implement? Have you
WHAT’S NEXT
What would you like to achieve in the
next 5 years? Hartnett: Help Abrakadoodle
continue to expand worldwide through new
opportunities and collaborations! Rogers:
Retirement. I presently speak about franchising at the Mason School of Business
of the College of William and Mary for
both grad and undergrad students, each
semester. I would like to do more of that.
What’s coming up that you’re excited
about? Hartnett: New growth opportunities for Abrakadoodle! Rogers: Abrakadoodle
has some very exciting opportunities for
collaboration and growth in the works! I
am excited to see how they evolve! n
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