Franchise Update Magazine Issue I, 2015 | Page 50

Growing Your System FRANCHISE DEVELOPMENT INTELLIGENCE 50 Sales Smarts Marc Alan Kiekenapp, 1952–2014: In Memoriam 51 Challenge the Pros “What role does your brand’s culture play in your recruitment and development process?” 64 Data Security Safety first! Protecting your brand from security breaches 66 Market Trends Creating standards to determine who is a “good” franchisor 68 International 2015 global outlook for overseas franchising opportunities 72 It’s Closing Time In-house or out? 5 ways to build your sales team in 2015 48 Franchiseupdate ISS U E I, 2 0 1 5 fu1_tocs(2,6,38,48).indd 48 2/6/15 7:40 AM