Growing Your System
FRANCHISE DEVELOPMENT INTELLIGENCE
50 Sales Smarts
Marc Alan Kiekenapp, 1952–2014:
In Memoriam
51 Challenge the Pros
“What role does your brand’s culture play in
your recruitment and development process?”
64 Data Security
Safety first! Protecting your brand
from security breaches
66 Market Trends
Creating standards to determine
who is a “good” franchisor
68 International
2015 global outlook for overseas franchising opportunities
72 It’s Closing Time
In-house or out? 5 ways to build your sales team in 2015
48
Franchiseupdate ISS U E I, 2 0 1 5
fu1_tocs(2,6,38,48).indd 48
2/6/15 7:40 AM