CONSUMER MARKETING
Customer
service
Customer Service Vision
Creating inspired moments
in each customer’s day
BY JOHN R. DIJULIUS
I
n 2010, Starbucks hired The DiJulius
Group to help recreate its customer
service vision statement. I was excited because I knew this was going to
be something that would live for a long,
long time in Starbucks, and I knew we
were perfect for this project.
The first thing I asked was what their
curr