BUSINESS INTELLIGENCE FOR
GROWING
FRANCHISORS
Q1 | 2015
4 From the CEO’s Desk Therese Thilgen, our own CEO, reflects on women at the top
Leadership 6
8 CEO Profiles: Rising to the C-Suite
Julia Stewart, Dina Dwyer-Owens, Carin Stutz, Cheryl Bachelder, Catherine Monson
24 Feature: Working Moms Shelly Sun, Barbara Moran-Goodrich, Meg Roberts
34 Feature: Networking is an indispensable skill for women seeking the C-suite
37 Anecdata: Facts, figures, and ideas on the changing roles of women in business
Consumer Marketing 38
40 CMO Q&A Value Place’s Kelly Poling on how marketing helps “put heads in beds”
42 CMO Roundtable “How closely do you work with the sales team in
franchisee lead generation and franchisee recruitment?”
44 Millennials Tailoring your opportunity to this up-and-coming generation
46 Customer Service Does your brand create
inspired moments in each customer’s day?
Growing Your System 48
50 Sales Smarts Marc Alan Kiekenapp, 1952–2014: In Memoriam
51 Challenge the Pros “What role does your brand’s culture play in
your recruitment and development process?”
64 Data Security Safety first! Protecting your brand from security breaches
66 Market Trends Creating standards to determine who is a “good” franchisor
68 International 2015 global outlook for overseas franchising opportunities
72 It’s Closing Time In-house or out? 5 ways to build your sales team in 2015
2015 Multi-Unit Franchising Conference 52
Shaping the Future Caesars Palace, Las Vegas, April 8-10
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