Franchise Update Magazine Issue I, 2015 | Page 31

MOMS IN THE C-SUITE with increased awareness comes increased reporting, for whatever reasons the occurrence of ASD in the USA continues to rise among both children and adults. After the divorce, says Moran-Goodrich, “I put aside the whole aspect of having a relationship for many years. My priority was my children and my work. If I’d had a husband it would have been easier sharing the responsibilities, but that was not the case.” Instead, she had to make do as a single mother of two children, one with special needs, which placed demands on her far beyond what most parents face. “It’s not just about being a mother or a parent with a child, it’s also about the fact of having a child with a disability,” she says. With the demands of her job, MoranGoodrich knew she couldn’t handle it all on her own. She managed by learning as much as she could about her son’s disability and by creating a strong support system that included her best friend, her brother and his wife who lived nearby, along with the usual cadre of babysitters, therapists, doctors, and teachers. Additional help came from her daughter, who became a kind of “second mom or mini-me” to her younger brother—which is why, many years later, when it came time for her daughter to apply for college, she and her mom agreed it would be best for her to attend college far enough away so she would not feel compelled to come home and help, and begin to embark on building a life of her own. “I wanted to give her the opportunity to be her own child. Having a child with disabilities, you inadvertently focus on them,” says Moran-Goodrich. “I tried to make it work, and I hope I was there to the level my daughter needed me to be. I believe I was. We have a strong, good relationship,” she says. Today her daughter, 24, has graduated college and lives in Southern California. However, it wasn’t easy for the independent-minded mother and executive to assemble the support team she needed. But she had to. “Many women who have a drive for succeeding have a difficult time asking for help. I know I’m guilty of it. You have to do what is uncomfortable and ask for help,” she says. “Looking back, I just couldn’t make all those appointments for my son.” Those included doctors, therapists, and after-school activities, including dance for her daughter and football for her son. “You learn to make it work.” On a recent flight, Moran-Goodrich “Many women who have a drive for succeeding have a difficult time asking for help. You have to do what is uncomfortable and ask for help.” sat next to a woman who worked in the building and construction field. They were about the same age, and she also had been a single mother for years. “We talked about what we called ‘having a wife.’ I know it’s not PC, but for us having a wife meant having a nanny or a child care provider who is able to be there for your child when you can’t or when you’re on the road, helping them with their homework, doing the laundry, taking care of the house, putting food on the table, and running the errands. Because those are things that you’re not going to be able to do. And you can’t try to fit them in, because if you do, then you’re taking time away from your family. “It was really good to hear from another woman in a totally different industry about the challenges she goes through, or has gone through, that were very similar to my own. It was really interesting because her son has sensory problems that create issues in learning, similar to my son. So we talked about that too.” And it’s not just about women, she says. “Men are falling into this role too. Now both parents are working and there are many single parents who have to juggle work and family.” For parents in these situations, she says, it’s essential to build a supportive community and learn to communicate regularly with all involved—much easier today than before smartphones and video chats. First mentor Her mother, says Moran-Goodrich, played a huge role in her development as a person and in business. “She was the matriarch, she took care of everything. She was my first and original mentor. She taught me that you can have a family and you can have a career. My mother was my father’s partner. She was co-founder with him. I always have to remind him of that!” she says with a laugh. “She taught me a great deal about being there for family, but also about having some time for yourself. When I was growing up and as a young adult, she took me under her wing and taught me how to manage money. She’s the one who helped me learn how to take advantage of every opportunity available to me. She was the one who said, ‘If you have the opportunity to learn, then take it.’” The lessons began early. “When I was a kid, she would do the books for my dad. My dad was always starting new businesses, and she was always the back end. I think I was 12 years old and she wanted me to help her. She’d give me about 100 time cards and wanted me to total them up and figure out peoples’ pay. I had no idea what I was doing. And she’d say, ‘C’mon, you can do it.’” Becoming a mother, says MoranGoodrich, has helped her grow as a CEO. “It gave me skills that I don’t know I would have gained if I hadn’t become a parent. It taught me, first of all, patience,” she says. “Once I had children, it became easier for me to see that I couldn’t have everything the way I wanted. I had to see things from their perspective. I had to learn to look at things from different viewpoints. That may not have been something I would have done if I hadn’t had kids.” Parenting, she says, means learning to recognize that you can’t have everything your way, and to pick your battles and negotiate on the rest. Moving forward Her son, she says, always knew that his actions were off, but he could never control and stop them. “Our kids really struggle with this, knowing it’s creating difficulties.” Today, at 19, he’s told her that he would like to visit different schools and speak to kids who fall in his spectrum about the things he’s learned over time. “He feels it’s important to know that they, too, can overcome disabilities,” says Moran-Goodrich. “We’re in a much better place, every year we improve, and he wants