WOMEN AT
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Barbara Moran-Goodrich
CEO and President, Moran Family of Brands
Blink. I also have recommended two
books over the years that have helped
me communicate better: Smart Questions by Dorothy Leeds and Verbal Judo
by George Thompson and Jerry Jenkins. Of course there are many other
great business books I have read and
am currently re-reading, such as Good
to Great by Jim Collins and Traction by
Gino Wickman, as we are implementing a new process with our management team. This has really helped our
organization get back on track, and we
are already seeing the results from our
new structure.
How has your life experience made
you the leader you are today? I
believe the saying, “You are the sum
of all your experiences” is pretty accurate. I’ve experienced a lot of challenges throughout my life, both personal
and professional, and those challenges
have definitely helped guide me in
leadership roles. As a young adult, I
had a severe head injury that changed
the direction of my life: I realized that
you have to move on and not dwell on
your situation. You need to get past it
or you will become consumed by that
moment in your life. Another situation
I faced was that my son was born with
a birth defect that caused him to stop
breathing multiple times a day. Now
that was a challenge! I learned that you
often have to stay the course and believe
the situation can get better. These are
the same things I try to convey to our
franchisees: Don’t dwell on your situation and things can get better if you
stay the course. Ev