Grow Market Lead
Intelligence
Gathering
The only franchise sales and lead generation
benchmark report available in franchising.
SAVE $100!
SAVE $100!
Highlights from the new 2013 AFDR
Order by 11/15/2012 for for only $299!
Order by January 1, 2013 only $299!
T
HOW DO YOUR SALES MEASURE UP IN TODAY’S ECONOMY?
he 2013 Annual Franchise Develop-
offering some type of incentive to franchisees
for prospects that sign up, down from 67 percent the year before. The median referral fee
prehensive research guide to sales
This in-depth report features results from and lead generation performance in
more than 110 organizations actively
of $3,500 remained about the same as 2011.
expanding their franchise systems. The thoroughly researched report spotlights the
franchise recruitment.are sureyear the report digs
Each to boost the octane
We continually seek ways to further raise
latest trends and reveals franchise success drivers that
deep to
franchisor awareness of development stanrating in your sales department. industry categories, investment levels,
and recruitment budgets; provides marketing
dards, and to create additional benchmarks that
Smart franchise organizations are watching lead-generation and sales trends, making
adjustments, and selling costs information; reports the curve with this report.
more deals. And you can stay ahead of the top-producing
will continue the evolution of best practices
sales and lead generation data availableperformance
sources; reveals in franchising!
in franchise recruitment. We welcome your
Own the most comprehensive sales and lead
Target top sales evaluations of franchise websites and followproducing sources
comments—and participation—to help us betSave thousands in development costs
up to prospect inquiries; and analyzes current
ter shape next year’s report. To participate in
Report organized by industry categories and investment levels
and historical industry growth trends.
next year’s AFDR, contact Therese Thilgen at
Ideal benchmarking for building budgets and media plans
Insiders complete survey to dataand marketing trends, costs, and budgetsreport
[email protected]. All data
The sales and analysis in this 150-page
Report represents companies totaling over 50,000 franchise units and 42 industry categories
provides a unique aggregation of data and analysis from more is aggregated and kept confidential.
This report is a must buythan 100 franchisors that development you accelerate your system suppliers.
premier selling tool for franchisors, can help consultants, and advertising & marketing
Note: The results of the 2013 Annual Franchise Developgrowth, increaseof November 2012 in a PDF format. Please