Franchise Update Magazine Issue I, 2013 | Page 37

38 38 Grow Franchise development intelligence 36 Feature: Development Culture It’s in the DNA at 20-year-old PostNet! 38 Challenge the Pros “How does eliminating the ‘silos’ of separate departments help integrate a brand’s recruitment, development, sales, and marketing cultures and tasks?” 40 International Which overseas expansion method is best for your brand? 42 Sales Smarts Grade—and improve!—your franchise development effort 43 Market Trends Will your industry rise or fall in 2013? 44 It’s Closing Time Finding franchisees who match your life cycle 46 AFDR 2013 Annual Franchise Development Report features benchmarks, trends Franchiseupdate I ssue I , 2013  35