Market
Consumer marketing initiatives
28
28 CMO Q&A
Jersey Mike’s Rich Hope on a culture of giving—and receiving!
30 CMO Roundtable
30
“How does the marketing department fit into the
‘development culture’ of your brand?”
32 Managing Millennials
Getting the most from your Millennials
30
33 Connecting with
Customers
Using innovation and technology to compete
“
If you and your franchisees are currently making a profit, let me remind
you: There are people who are dedicating their lives to taking that profit
away from you. (And no, I am not talking about the government.) I am
”
talking about innovators: people who break with conventional industry
practices while most players just maintain the status quo.
—Jack Mackey, Chief Evangelist, SMG
Franchiseupdate I ssue I , 2013
27