Attendee satisfaction
In general, the vast majority
of survey respondents reported that their franchisees were
satisfied to a certain level with
their conferences (see chart).
From a franchisee motivation
and inspiration perspective, how
satisfied are you with
your conventions?
Somewhat dissatified
3.3%
Franchisor satisfaction
However, the nearly 200 franchisors who responded to the
survey were not quite as satisfied with how their conference
resulted in improved franchisee performance. While nearly
half were “very satisfied,” more
than half were only “somewhat
satisfied” (see chart).
Somewhat
satisfied
34.1%
Very satisfied
62.6%
Post-conference follow-up
So how do you make your franchisee conference a winner after
the event as well as during it?
The key is in the follow-up, and
that starts with the takeaways
from the conference. These
can include:
• An implementable action plan. During the course
of your conference, incorporate
time in between speakers and Somewhat dissatified
events where your franchisees
1.1%
can draft an action plan based
on the ideas being discussed.
By the end of your conference, your franchisees should
have a plan of ideas they can
implement.
• Provide prese