Franchise
update|Q1
BUSINESS
INTELLIGENCE FOR GROWING FRANCHISORS
4 From the Editor’s Desk Franchisee satisfaction sparks growth
7.
Lead
8 CEO Profile: Kevin Cushing AlphaGraphics transforms itself
12 CEO Profile: Steve Kuhnau Smoothie King shoots for 10,000
14 Feature: Trading Places Franchisee experience guides these franchisors
18 Feature: Franchise Startup EarthFruits Yogurt sets sail for success
22 Leadership Guru: Firehouse Subs CEO Don Fox leads by example
24 Human Resources Train your talent for greatness
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27.Market
28 Feature: Is All Marketing Local? Boosting unit-level sales
32 CMO Q&A: Auntie Anne’s Heather Neary on franchisee partnerships
34 CMO Roundtable “What role does franchisee satisfaction play in your
overall marketing strategy?”
36 Legal Dot-complicated! New domain names up for grabs
38 Consumer Data Retail sales, gift cards show late-year uptick
39 Connecting with Customers “Moneyball” teaches customer loyalty lessons
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42 Challenge the Pros “How does franchisee satisfaction affect your referral
program and relate to your overall development planning and process?”
44 AFDR Stats Developing intelligence: Highlights from the new 2012 report
46 Sales Smarts Lessons from real-world mystery shopping responses
47 Market Trends Don’t let the FTC Rule get you down!
48 It’s Closing Time Take the test: What are you saying to candidates?
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Franchiseupdate I ssue I , 2012
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