Franchise Update Magazine Issue I, 2012 | Page 43

42 Grow Franchise development intelligence Challenge the Pros 42. “How does franchisee satisfaction affect your referral program and relate to your overall development planning and process?” Franchisee satisfaction is “pillar of our business. It is a both a point of emphasis and a source of great pride for the our executive team and support staff. —Stephen Dixon, VP, Franchise Development, ” Children’s Lighthouse Learning Centers AFDR Stats 44. Developing intelligence: Highlights from the new 2012 report Sales Smarts 46. Lessons from real-world mystery shopping responses Market Trends 47. Don’t let the FTC Rule get you down! It’s Closing Time 48. Take the test: What are you saying to candidates? Franchiseupdate I ssue I , 2012  41