Framing Media | Page 7

being  able  to  tell  the  difference  between  the  message  and  the  messenger,  third,  is   being   aware   of   media   limitations   due   to   different   technologies,   fourth,   taking   traditions   into   consideration   and   measuring   their   effect   on   both   past   and   current   media,   and   lastly,   is   understanding   media   myths   and   assessing   the   strength   of   subliminal   messages.   Our   campaign   intends   to   inherent   these   elements   into   Egyptians  through  our  e-­?magazine  and  our  website.     Finally,   our   campaign   is   not   indented   towards   a   certain   group   but   to   all   Egyptians  from  all  different  factions.  Hopefully,  the  campaign  will  be  beneficial  and  it   will   have   the   required   positive   effect   on   Egyptians   and   hopefully   it   will   alter   how   we   absorb  media  and  consume  it  currently.  Should  the  campaign  be  influential  enough,   Egypt's   unrest   could   be   hugely   minimized   and   the   ongoing   war   between   political   parties  would  have  minimal  effect  on  Egypt's  streets.