viewers
were
unable
to
receive
accurate
and
unbiased
reports
about
the
ongoing
events
and
this
absence
of
truth
was
one
of
the
key
reasons
of
the
current
unrest
in
the
country,
second,
released
media
reports
were
extremely
biased
and
rarely
accurate
which
increased
the
heat
on
the
ground
and
intensified
the
political
clashes,
and
third,
biased
media
platforms
led
to
great
distortion
of
all
political
factions
in
a
way
that
negatively
impacted
their
credibility
and
common
citizens
lost
faith
in
improvement
and
development,
in
other
words,
media
affected
citizens
in
a
way
that
resulted
in
them
losing
trust
in
all
possible
candidates
for
leading
the
country.
These
consequences
were
also
the
result
of
the
minimal
rate
of
media
literacy
Egyptian
audiences
have
because
increased
media
literacy
would
have
helped
Egyptians
make
better
use
of
media,
be
more
skeptic
and
analytical
while
receiving
news
reports,
and
gain
the
ability
of
telling
the
difference
between
neutral
and
biased
media.
Campaign
Objectives:
To
Enlighten:
Due
to
the
issues
discussed
above,
our
media
literacy
campaign
will
be
initiated
in
order
to
enlighten
and
educate
Egyptians
about
the
dangers
biased
media
impose
on
the
political
and
social
affairs
of
the
country.
Moreover,
the
campaign
will
focus
on
giving
Egyptians
the
necessary
tools
by
which
they
can
detect
biased
media
and
avoid
its
negative
implications.
To
Develop: