IFRANA TEAM NEWS
IFRANA TEAM NEWS
Meet Your New
Executive Assistant
Monica Watt
“ I ’ m humbled to be assisting the knowledgable staff that recognizes the value of fragrance and the inspiring people that make up the fragrance industry .”
- Monica Watt
Monica recently graduated from Michigan State University with a Bachelor ’ s Degree in International Relations with a focus on media management .
Monica is a new resident to the DC metro area as of early this year . As a Michigan native , she appreciates nature , being near water , and believes the DC skyline does not disappoint .
What do you think is a powerful in educating the sharing the story of fragrance ?
I think social media has a crucial role in communicating the beauty of fragrance . Completely aware that I ’ m a product of the information age , I think any story we can add to the web will either ignite someone ’ s curiosity or resolve immediate questions . Especially on social media , it is important to take advantage of either starting or becoming a part of the conversation so that we may cultivate loyal supporters that trust the industry and the work that we do .
20 FRAGRANCE NOTES SUMMER / FALL 2017