Fragrance Notes Spring 2017 - Page 5

ME S S AG E FROM THE PR ES ID E NT & C E O H elen Keller called smell a “potent wizard” that could transport us across thousands of miles and all the years we have lived. Canadian author L.M. Montgomery, who penned Anne of Green Gables, wished she could see perfumes, expecting that they would certainly be “very beautiful.” French novelist Marcel Proust poetically suggested smell remains long after everything else in our lives has gone away. Indeed, scents remind us of days, lives, and experiences past. They are vital ingredients to so many of our most precious and cherished memories. And while fragrance evokes the past, so too does it arouse our hopes for the future, a time that I am excited to contemplate as your International Fragrance Association North America embarks on a new journey to evolve and expand its mission. In the coming months, we will unveil exciting ideas and programs that will seek to establish our industry in ways not previously anticipated – energizing our membership, our customers and the public at large. Our intent is to break new ground in our ability to share our message, develop relationships and grow our influence. Fragrance is, as many authors, poets and noteworthy people over history have recognized, a key element in the formula that is the human experience and one that is about to become more invigorating and stirring thanks to ideas and plans now in the works. I cannot wait for you to join us on the journey into this thrilling chapter in IFRANA’s story. Farah Ahmed, President & CEO “We look forward to working with the new Administration and Congress to promote policies that ‘make scents’ for fragrance makers and consumers alike.” Inauguration 2017, Washington DC FRAGRANCENOTES.ORG 5