Fragrance Notes Spring 2017 - Page 19

C O M M I T T E E L E AD E RS H IP Greg Adamson Co-Chair Senior Vice President at Givaudan “Until I entered this industry I never appreciated how much we influence the well-being of people’s lives, by bringing scents of memory and beauty to everyday lives. Almost every experience we have is accompanied by aroma. We enable people to enjoy those moments over and over again.” Cynthia Reichard Co-Chair Executive Vice President of Arylessence, Inc. “As a marketer, I am deeply committed to promoting the role of fragrance in connecting to consumers, building brands, and growing a company’s business. Nothing creates a stronger emotional connection to a product or experience than a strategically developed scent.” FRAGRANCENOTES.ORG 19