MEMBER NEWS
Modere’s Asma Ishaq Recognized
by Rice University
The CEO was awarded 2018 Rice Business Alumni Industry
Excellence Award in Entrepreneurship
In September 2018, Asma Ishaq, Modere’s
Chief Executive Officer, was awarded
the 2018 Rice Business Alumni Industry
Excellence Award in Entrepreneurship.
She received a dual M.B.A. in finance and
marketing from Rice University in 2002 as a
Ben F. Love scholar.
“I wear my MBA from Rice like a badge
of honor, so receiving this award couldn’t
make me more proud,” said Ishaq. “I am
so grateful for the close-knit community of
students and professors at the Jones School
who instilled my passion for business
academia. Today, I insist that my educational
background be inseparable from my personal
brand – I believe in higher education and
its incalculable value for entrepreneurs as
they navigate the unknown and build their
business.”
A pioneer in oral collagen/hyaluronic
acid nutritional supplements and skincare,
Ishaq is widely recognized as having led
the burgeoning growth in today’s collagen
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market. Since the launch of her first company,
Jusuru International, her contribution to
the nutrition industry, from research and
development to intellectual property,
manufacturing, regulations and policy,
ingredient supply, and finished product
marketing, has helped create a market surge
of collagen and hyaluronic acid supplements,
joint health products, and nutricosmetics.
Now, as CEO of Modere, she has applied
her entrepreneurial skills and business
acumen to head a global enterprise that
provides safe, innovative, high-performance
nutritional, personal care and household
products distinguished by their state-of-the-art
technologies. Under her direction, Modere
has exceeded growth projections and is in an
unprecedented position for further growth.
Ishaq has devoted her personal and
individual efforts toward mentoring young
women and minorities. She views the
dissonance between female representation in
the workforce and women in leadership roles
to be unacceptable and believes accelerating
women in leadership positions and creating
systemic change requires building inclusive
workplace cultures and a methodical process
for mentoring young women.
Ishaq has served as Committee Member
for the Council of Responsible Nutrition
and on the Board of Directors of the DSA
and DSEF; spoken across industry stages,
including the World Collagen Conference,
NutriCosmetics Summit; and appeared on
Fox, CBS, ABC, and NPR. Her work has
earned recognition and awards from
organizations, such as Supply Side West,
NutraIngredients, New Hope, and DSA.
Modere joined as a member of Fragrance
Creators Association in early 2018. The
company offers a category-leading portfolio
of live clean lifestyle essentials, including
beauty and personal care, health and wellness,
and household products that are equal parts
safe, high-performing, and scientifically
designed. FN