ASSOCIATION NEWS
The Fragrance
Conservatory:
Telling the story
of fragrance
The Fragrance Conservatory is a
Fragrance Creators communications
effort to directly support fragrance
ingredients subject to disclosure under
California Cleaning Product Right to
Know Act (SB 258). With the increase
in fragrance transparency we’ve seen of
late, we found there is no place for the
public to find high-quality information
about fragrance and fragrance
ingredients.
WHAT IS IIT? A dynamic website with
clear, engaging, accurate, relatable
facts and information about fragrance
ingredients told in a holistic way, as
well as general information about the
industry, including our people and our
values.
WHO IS THE AUDIENCE? Millennials
and parents of young children
WHO IS SUPPORTING THE
PROJECT?
The Conservatory is an Interested
Party-funded effort backed by
Fragrance Creators members,
including:
» Arylessence
» Chanel
» Citrus & Allied
» Firmenich
» IFF
» Johnson & Johnson
» P&G
» Revlon
» Robertet
» SC Johnson
» Takasago
All Fragrace Creators members are
welcome to join the group, which is
steering this project.
For more info, contact us at
[email protected].
20 | FRAGRANCENOTES.ORG | Issue 3, 2018
IMAGES OF THE FRAGRANCE CONSERVATORY DESIGN PROTOTYPE