Fragrance Notes Issue 3, 2018 - Page 20

ASSOCIATION NEWS The Fragrance Conservatory: Telling the story of fragrance The Fragrance Conservatory is a Fragrance Creators communications effort to directly support fragrance ingredients subject to disclosure under California Cleaning Product Right to Know Act (SB 258). With the increase in fragrance transparency we’ve seen of late, we found there is no place for the public to find high-quality information about fragrance and fragrance ingredients. WHAT IS IIT? A dynamic website with clear, engaging, accurate, relatable facts and information about fragrance ingredients told in a holistic way, as well as general information about the industry, including our people and our values. WHO IS THE AUDIENCE? Millennials and parents of young children WHO IS SUPPORTING THE PROJECT? The Conservatory is an Interested Party-funded effort backed by Fragrance Creators members, including: » Arylessence » Chanel » Citrus & Allied » Firmenich » IFF » Johnson & Johnson » P&G » Revlon » Robertet » SC Johnson » Takasago All Fragrace Creators members are welcome to join the group, which is steering this project. For more info, contact us at info@fragrancecreators.org. 20 | FRAGRANCENOTES.ORG | Issue 3, 2018 IMAGES OF THE FRAGRANCE CONSERVATORY DESIGN PROTOTYPE