SLUG SLUG
Fragrance Creators Launches
Importance & Benefits of
Fragrance Committee
The association expands its programs to include understanding
and communicating the importance and benefits of fragrance
L
ifting spirits, bringing memories
back to life, combating malodor,
facilitating feelings of calm, sparking
moments of joy: These are just a few of the
ways fragrance enhances lives.
We, the fragrance community, understand
the importance and benefits of fragrance.
That is part of what fuels our passion here
at Fragrance Creators! And, this is why
we now endeavor to grow and share this
knowledge and passion with the world.
It’s time for us to educate and inspire the
public—in a meaningful way—about
why fragrance is not merely a “nice to
experience,” but a “need to experience” as
part of a rich and full life.
We are thrilled to announce a new
Fragrance Creators program on the
Importance and Benefits of Fragrance.
This program is being supported by a new
committee, the Importance & Benefits
Committee (IBC).
The IBC’s focus is on compiling
information—studies, stories, and
examples—supporting the importance and
benefits of fragrance. Information that
we will use as part of Fragrance Creators’
communications strategy to educate, inspire,
and endear the public to fragrance.
To learn more, contact us at info@
fragrancecreators.org. FN
‘‘
Fragrance is not merely
a ‘nice-to-experience’
but a ‘need-to-
experience’ as part of
a rich and full life.”
Issue 3, 2018 | FRAGRANCENOTES.ORG | 19