Fragrance Notes Issue 2, 2018 - Page 29

EVENTS & MEETINGS Fragrance Creators Has Strong Showing at 2018 World Perfumery Congress Fragrance Creators Association leaders and members left their mark on the perfume industry with engaging educational sessions, networking, and exhibit floor demonstrations at the 2018 World Perfumery Congress (WPC), held June 5-7, in Nice, France. Farah K. Ahmed, President & CEO of Fragrance Creators, presented as part of the “Perfume & Policy” panel, where she spoke about the mission and values of Fragrance Creators and its commitment to thinking differently to address industry challenges. She ended her presentation with a call to action: encouraging perfumers to join our efforts. Ahmed also moderated a panel of fragrance industry leaders: “Future-Proofing the Industry.” Miguel Alemañy, Director of R&D, Flavors and Fragrances, at Procter & Gamble and a Fragrance Creators Board Member, presented “The Four Biggest Threats to the Perfume Industry,” where he discussed how, in his view, the vibrant and growing fragrance industry must acknowledge and overcome its biggest “threats”—both internally and externally—in order to thrive. Robert Bedoukian, Ph.D., President of Bedoukian Research and a Fragrance Creators Board Member, presented “The Past, Present, & Future of Signature Perfume Ingredients” with Zerlina Dubois, Master Perfumer at Procter & Gamble. This Master Perfumer session discussed how the creation of new and innovative ingredients driven by consumer demand have led to some of the most iconic trends and product launches the perfumery industry has ever seen. The 2020 WPC will be held in sunny Miami, Florida. Learn more at wpc.perfumerflavorist. com. Issue 2, 2018 | FRAGRANCENOTES.ORG | 29