Fragrance Notes Issue 2, 2018 - Page 10

FEATURE enjoys taking long walks. He used to jog and says that almost all of the creative ideas he had, came to him during those runs. “When you’re exercising, I think your brain goes to a different place and functions differently,” he says. He recently got a Peloton, an exercise bike that streams high-intensity indoor cycling classes, following in the footsteps of Fragrance Creators Board Chairman Robert Weinstein, Ph.D., of Robertet, and Directors Steve Tanner, of Arylessence, and Joy Atkinson, of Firmenich. “So, I do that, too, but that’s different. There’s no thinking then, not for me, not yet at least. I’m just trying to survive that time. But it is very addictive!” LOOKING BACK TO GO FORWARD “There is always room for creativity and innovation and that’s what we’re all about.” As he reflects on where the industry goes from here, Bob looks to the past. “I’m optimistic,” he says. “I think the industry is doing fine, [especially if you consider where we all were 10 years ago, in 2008.]” But he isn’t quite sure what’s next. “Some people have thrown out the idea that, with transparency, all that’s going to happen is that the fragrance companies will develop the formulas and won’t be doing the compounding. Their customers will be doing that. Or third parties with lower overheads will be doing that. I could believe that, but I don’t think that’s going to happen in the next 10 years.” “A lot hangs in the political balance right now, both because of nationalism and trade barriers going up, but also countries coming up with their own chemical inventories, and no global preemption on anything,” he says. “We worry about state- to-state preemption here of regulations. It may be that some products start to become more local than they are now. That may change things.” When he joined the industry, he notes that perfumers would use almost anything that smelled good that he and others made in the lab. “Now, it’s extremely hard to get new material out there,” he says. “But on the other hand, with the formula transparency, there’s more need for captive-type ingredients. So, there’s as much or more need for creativity than there was before. It’s just going to be applied differently and costs more to get new materials through.” At the end of the day, “there is always room for creativity and innovation, and that’s what we’re all about.” No matter what the future brings, he emphasizes just how proud he is to be a part of the fragrance industry. “We really have everything,” he says. “You’ve got science. You’ve got engineering. You’ve got art. Really all of the STEAM disciplines.” Almost every part of the industry is contributing toward the end product and everyone in it can see these products on the market. They can smell or taste the products that they’re participating in making. “And I think everybody understands pretty much the whole picture,” he says. “Right down to the advocacy part. That truly is rewarding.” FN FN Bob’s father, Paul Bedoukian, Ph.D., at his lab at Compagnie Parento in the 1950s 10 | FRAGRANCENOTES.ORG | Issue 2, 2018