Fragrance Notes Issue 2, 2018 - Page 17

PROFILE “ DANGELICO: If you were to create a custom scent to capture the spirit of the WPC, what would it smell like? ATAMAN: It would smell like Nice, of course. I was fortunate enough to spend some time in the South of France last summer, and sea salt would definitely be one of the notes. As it is a Mediterranean city, smoking is everywhere, so I’d have to add in some fresh tobacco leaves. Nice is such a historic city and the smell of the cobblestones and old brick also come to mind. A little absinthe to pay homage to the 17th-century artists who walked along those narrow alleys. And as a finishing touch: lavender from Grasse, France. DANGELICO: Shifting gears to your background and passion for fragrance, I read an interview where you essentially said that your path into the industry was paved by the scents your mother and grandmother wore. The story about your great grandmother holding up a city bus so she could spritz herself before setting out for her day… so charming! What is it about fragrance and scent that is so important to you? ATAMAN: Fragrance’s role in my life continues to evolve, but it all started with my family. I grew up in a Turkish household in Virginia and would visit my extended family on summer vacations. My earliest memory in Turkey was the bakery in the Göztepe neighborhood in Istanbul, where I’d help my aunt pick out simit (a crusty, toasted sesame bread) and börek (phyllo dough pastry with feta and spinach). That sweet and savory smell of the bakery was intoxicating. The story with my great grandmother holding up the bus is also another part of scent that’s so important to me. Her story taught me to see fragrance as the final touch to your look or mood. And this is where the beauty of sillage comes into play: I love the idea of someone leaving an elusive trail as Fragrance Creators Builds Awareness in Nice The WPC attracts industry leaders from all over the world, and Farah K. Ahmed, President & CEO of the Fragrance Creators Association, presented two sessions at the 2018 conference, as did Fragrance Creators Board Members Miguel Alemañy of P&G and Robert Bedoukian, Ph.D., of Bedoukian Research. Read more on page 29. they walk by you. The intangibility of scent is appealing to me, where fragrance (and the person wearing it) is meant to be admired and appreciated, rather than plucked, like flowers in a garden (which is also contradictory considering flora are plucked to be made into fragrance, but I digress). FN “ we start planning for the next one while wrapping up the current one. This means finalizing the next location so that we can announce it on the final day of the current event. (The WPC 2020 will take place in Miami, Florida.) For Nice, planning began with conversations with our partners, the American Society of Perfumers, and our advisors to discuss key issues in the industry. From there, I work with my Perfumer & Flavorist team to develop a theme that will shape the content program and announce our call-for-papers. After we accept submissions, we begin with editorial and marketing, and it’s all about pre-show coverage and coming up with compelling ways to keep the buzz going past the event for our post-show coverage, which then leads us to keeping the buzz going for the next one. It’s really just one long buzz. I think the most pressure comes from myself to learn how to wear many hats: the artist hat, the director hat, the editor hat. I’m fortunate to work with Paige Crist, our Associate Publisher, and Jeb Gleason- Allured, our Editor-in-Chief, who have set a strong foundation for the event in the past to help me navigate the role more efficiently and creatively. We have a small team and even though everyone plays their role and plays it well, it’s comforting to know that we all work together to fill in gaps that have been missed, no matter our job function. I think putting these conferences together is a testament to our team’s ability to communicate and encourage one another to come up with new ideas. It’s never dull, I’ll tell you that! The skill and artistry behind perfumery is passed down from generation to generation, and that bond between teacher and student is strong. It’s one of the most compelling aspects of the craft. I feel honored to help with that. Issue 2, 2018 | FRAGRANCENOTES.ORG | 17