Fragrance Notes Issue 1, 2019 - Page 28

PRESIDENT & CEO FARAH K. AHMED MEETINGS & EVENTS Fragrance Creators Highlights Impact at 2018 Annual Meeting Industry leaders celebrated the association’s impact and signaled the future of fragrance Fragrance Creators Association gathered members and industry leaders for a day of learning, networking, and renewing its commitment to promoting and protecting fragrance’s ability to enhance lives at its 2018 Annual Meeting, held November 13th in Weehawken, New Jersey. The pro- gram, billed as “Perfume for the People,” engaged and educated attendees about how the industry’s policies must be rooted in the important moments and benefits that fragrance brings to everyday life. In dynamic sessions led by thought leaders, including Dan Renberg of Arent Fox, LLC, Shannon Coombs of the Cana- dian Consumer Specialty Products Associ- ation, Darby Pearson and Eric Moorhead of Spectrum Science, and Maryellen Molyneaux of the Natural Marketing Insti- tute, attendees gleaned key takeaways on the current and future political landscape, 28 | FRAGRANCENOTES.ORG | Issue 1, 2019 strategy for translating technical fragrance science to diverse audiences, and consumer data on fragrance-related trends across a multitude of product categories. 2018: A YEAR OF IMPACT “This year, Fragrance Creators demonstrat- ed our ability to not only adapt but thrive in our changing times,” noted Robert Weinstein, Ph.D., President & CEO of Robertet USA, during the Chairman’s Ad- dress. “We have used our unique position in the value chain to serve as the common ground on fragrance-related issues that affect our allied customer trades. This has resulted in better coordination and strategic thinking in the area of fragrance policy.” In her annual report, Fragrance Creators President & CEO Farah K. Ahmed present- ed the association’s top results for the year and demonstrated how Fragrance Creators is generating influence through its commit- ment to listening and collaborating. “To be successful, trade associations need to think and act like the obsessed entrepreneur—be doers, not just planners and dreamers—al- ways learning and searching for change, responding to it, and applying it as oppor- tunity,” said Ahmed. “And it is our duty to demonstrate Fragrance Creators’ direct ROI to our membership.” Each of the achievements emphasized how Fragrance Creators is delivering meaningful and measurable value; preventing unnecessary costs; and generating excitement, educa- tion, and appreciation for fragrance and the industry. Ahmed also thanked Fragrance Cre- ators’ active and engaged membership, which helped make these results possible, and looked forward to 2019 and beyond.