Fragrance Notes ISSUE 1, 2018 - Page 26

C O M M I T T E E L E A D E R S H I P Branding & Communications Executive Committee Board Liaison – Miguel Alemañy, Proctor & Gamble Staff – Lia Dangelico, Director, Communications Mission: Develop IFRANA’s brand, build trust for and enhance the reputation of the fragrance industry among key constituencies, and establish IFRANA as the most trusted, respected voice and advocate for the industry. • Support internal and external communication. • Oversee digital presence, including social media. • Develop programmatic efforts to support mission. • Support member communication, including members-only website platform. Chair: Jaime Krayger Associate Director of Global Prospective at Firmenich “I love the smell of my two little ‘lion cubs’ (cute blonde boys). Even though they’re 5 and 7, I still wash their clothes in our baby detergent, to keep the comfort of our closeness and their young essence alive.” My prospective marketing role at Firmenich has evolved to be incredibly faceted because information, innovation, and ideas are flowing faster than ever. Connecting the dots to weave emotions and story around fragrance is endlessly intriguing. We are typically into this world out of our eyes—I help make the invisible visible. 26 FRAGRANCE NOTES ISSUE 1, 2018