SELLING THE
ROYAL ADVENTURE
ROYAL AT HOME OUT THERE shares a selection of
opportunities for the motor factor, from their 2018 range.
With warmer days and bank holidays on the horizon, families across
Britain are revving up their travel and leisure plans. To ensure that
the sector is well prepared for this annual seasonal trend, Royal
has introduced a number of new additions to their camping and
caravanning range for 2018.
The diversity of product offerings available from the Royal portfolio
presents motor factors with various cross-selling opportunities that can
easily fit into any stocking preference. Coupled with tasteful packaging
that appeals to the discerning customer, Royal products make a
commanding statement for on-shelf display.
THE PERFECT PLACEMENT
The logic behind allocating motor factor shelf space for leisure products
is that many items actually compliment the portfolio that are already
stocked. For example, motor factors who stock travel and touring
accessories such as European motoring kits, roof bars, boxes and bike
carriers can find valuable opportunities in items such as camping
furniture and accessories.
Here are some items from the Royal 2018 range that can deliver great
cross-selling opportunities on the shelves of a motor factor:
SLEEPING BAGS COOL STOOL CAMPING CHAIRS
Whether a motorist
is an avid camper or
otherwise, sleeping
bags are handy to
have in the car boot in
case of emergencies.
Lightweight but warm,
this item makes
long road trips more
comfortable as well as
being invaluable during
the cold winter months
while waiting for help to
arrive in the time of need. Royal’s range of picnic bags have always
b