FACTOR IN RETAIL
With the aftermarket’s ever competitive landscape, many
prudent motor factors are looking at ways to diversify their
revenue streams. As a result, many have ventured into cross-
selling retail products alongside their trade offerings. By
marrying up traditional automotive aftermarket offerings with
auxiliary products and accessories, motor factors are able to cater
for a wider range of customers.
GETTING A SENSE OF IT ALL
The existing premises, footfall and parking facilities available to
many motor factors give them a unique advantage when it comes
to developing a retail aspect to their businesses. Having modern
service items such as screen wash and engine oil present in the
customer’s line of vision, whilst they are waiting for a car part is
likely to motivate cross-selling.
By supplying the customer with all the tools to get the job
done, a motor factor can secure the sale on the basis
of customer convenience.
This is just one of the simplest
examples in which motor
factors can expand their
sales opportunities. With
the help of their local
FPS representative, many
motor factors have even
strategically expanded their
product offerings to appeal to
non-automotive customers.
THE WINNING TEAM
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FR
ON
MO
N
UP EY T
ST IN PA IED
OC RT
KH S
OL
DIN
G
SH
EL
VE
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T D
ES
Traditional
motor factor
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FPS representatives are completely invested in the success of
the motor factors that they service. The team recognises that a
motor factor’s success rests on identifying a strategic stock
portfolio that sells, not tying them down with slow
moving excess stock.
EH
IND
CO
U
NT
When FPS representatives
visit their customers, they
spend a good amount of
time going through the store
layout, facing up products,
tidying shelves and making
note of what products the
business owner might need
in order to improve sales.
ER
)
TO
BO OLS
DY &
CA
R
E
FPS has the expertise to support any motor
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actor who chooses to enhance their
LD
ESK
D
ING
T
N
O
retail presence. Whether it
& P
FR
PE
is an 8-foot display of
VA
LE
C
T
O
starter products
NS ING
AC
UM &
CE
or a full re-fit of
AB
SS
LE
OR
the storefront,
S
I
E
OIL
S
T
S
C
OW
the team is able
AR
& A
& L ING
M
DD
IFT
to provide expert
ITI ATS
ING
VE
S
guidance that
allows them to
grow at their own
pace. This means
that motor factors are able
to maintain focus on their core
business while allowing their auxiliary
revenue stream to progress.
10 RETAIL OPPORTUNITIES
AD
HE
SIV
ES
Motor factor vision
VITAL NEWS ISSUE 50