ORIGINALITY
’90 LIMITED EDITION — PART 2 by Terry McCoy
L
ast issue, we began a two-part article about the ’90 Limited Edition
LX 5.0 convertible. This car was a first in a series of Limited
Edition Mustangs. The design center worked very closely with Joe
Laura and the Mustang Team during development to distinguish the
car from a mainstream Mustang. This time, we’ll look at some specific
points about the ’90 Limited Edition LX 5.0 convertible.
7-Up chose this car as a prize in a $20 million contest. Thirty ’90
Limited Edition Mustangs were to be given away after the NCAA
Basketball Champion ship Finals. The contest was to run from February
26 to April 21, 1990. There was to be extensive coverage on television
and radio commercials. The stores displayed 7-Up promotional items
describing the contest, such as two-liter bottles of 7-Up and Diet 7-Up,
pole toppers, posters, and a shelf talker. Even though there was a lot
of hype, TV and radio coverage, and promotional items at the stores,
the contest never materialized. It has been said that 7-Up had a contest
within the company and gave away 30 of these gems at a company
picnic.
The ordering code for the Limited Edition Package was (562), which
included Emerald Green CC Metallic (PA) for the exterior color,
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along with the mirrors, body side moldings, and fascia, which were
also painted the same color. This package also included the black-and
white dash, white leather seats (CZ), and matching white convertible
roof. Last on the list were the 15-inch turbine wheels borrowed from
the GT. These cars were ordered with the (245A) value package, which
included options such as air conditioning, cruise control, and AMFM stereo cassette with clock and premium sound. Even though air
conditioning was standard with the value package (245A), that option
could have been deleted. Pictured (with the captions) is an example
of one without air conditioning, which was very rare. Three options
available included front license-plate bracket (153), engine-block
heater (13H), and automatic overdrive transmission (44T).
Production of the ’90 Limited Edition LX 5.0 convertibles started on
December 1, 1989, and ended on May 29, 1990. The total number built
was 4,103. Of those, 261 were exported. There were 2,743 optioned
with automatics, while a mere 1,360 were five-speed manuals.
Next month, we continue our series on Feature Cars and introduce
John Jones from www.triplewhitefox.com. John is a long-time Mustang
enthusiast and has a lot of knowledge to share.