Forza Launch Guide - V1 | Page 9

PROMOTE ‘Build it and they will come’ No. They won’t! It might work for baseball fields, but not for your new website. You have to tell your customers about your services, in different ways, regularly. If you don’t, your competitors will. Driving customers to your site falls into two broad categories, online and offline marketing. Targeted promotion of your products, services or website via online marketing can bring fantastic results. However, your promotional efforts should include a mix of many different activities, both online and offline to get the most ‘bang for your buck’. Let’s look at some ways you can start promoting. 021 2409022 [email protected] 9