OPTIMISE
Everybody wants to be number one on
Google. The reality is, it requires a large
ongoing budget and significant resource.
Laying the foundations for a search engine friendly site should be
your starting point if you’re serious about the future rankings of
your website. Search Engine Optimisation (SEO) is complex and
ever changing. Put very simply, it’s about relevance and authority.
Optimise your site’s content in a
structured way.
Help search engines identify the
relevance of your pages.
Identify keywords based on
search volume.
Balance keyword targeting with
usability and user experience.
Relevance, or on-page SEO, is all about whether search engines
can find information on your site that is relevant to the user’s
search term. Authority, or off-page SEO, is how much search
engines trust your website and determines where you rank.
The rules for both are varied and complex. They change regularly
according to the search engine and its algorithms. There are no
quick wins. But you can start by making your site relevant to what
your audience is searching for.
Talk to us about how you can make your site more relevant.
021 2409022 [email protected]
7