REACT
Continually improving your customer journey
can mean increases in your conversion rates.
A 30-50% bounce rate and at least 2 minutes
average time on site are good goals to strive for.
Look for the keywords that are performing best
and then add more content and pages to your
website that targets these keyword phrases.
With full visibility of results, you can now
make decisions about what to improve
and change. Add new landing pages,
features or promotions to get the best out
of the visits to your website.
Monitoring and analysing Google Analytics data can be incredibly
powerful, but it is useless unless you act upon the data it gives
you. Two of the key performance indicators that you should be
constantly looking to improve are conversion and bounce rates.
Making small improvements, and monitoring their impact, helps
you continually develop your customer’s journey.
Getting the maximum return on your investment relies upon
not only your ability to react, but also your ability to continually
evolve your marketing activity.
The best results come from a cycle of ongoing improvement. Be
that a new landing page, changes to your email marketing or a
new direct mail campaign.
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