Forza Launch Guide - V1 | Page 19

ENGAGE Start building brand advocates with likeable and shareable content. Pick up the phone and talk to your clients or engage with them at networking events. Regularly write and publish blog articles. To win in web, you have to be there whenever your consumer needs you, to listen to the things they like and to react to the things they don’t. It’s all about the ‘contact points’. Potential customers will need to engage with your business across lots of different channels and devices before taking the next step. You need to be ready to connect with them in whatever medium they want to communicate. Engaging can build lifelong customers. So what are the routes to engagement for your business? Being present on social media channels is the first step. Facebook helps you show off the good things you do, Twitter helps you listen to your target demographic, answer questions and join relevant conversations. Everything we do is about helping you to engage. For more information on social media management, arrange an appointment. 021 2409022 [email protected] 19