Forza Launch Guide - V1 | Page 17

PROMOTE DIRECT MAIL MARKETING Your online marketing will not be as effective if it is not backed up by offline marketing The Chartered Institute of Marketing marketing excellence awards With the emergence of different online media for promoting your business, offline marketing still offers some of the best return on your investment. As funny as it sounds, direct marketing is a lot like dating a supermodel. Everyone wants to do it, no one knows how, and getting it wrong is going to cost you…… ask any Premier League footballer! When executed properly however, DM is one of the most powerful tools in the entire marketing toolbox. The secret lies in understanding your customers, where they are, what they care about and identifying their needs and desires? Forza develop award winning direct mail campaigns that will challenge, engage and ultimately persuade your target audience. From a hard working publicity post piece to a highly personalised, cross-media direct mail campaign, we can help you achieve some serious results! No longer is DM viewed as a solitary response driver. Ensuring a campaign reaches its true potential often requires a cross-media approach. To achieve this, we combine conventional printed DM with web based landing pages and eDM (direct email). AWARDS We’ve got the ideas - let’s talk. 2014 WINNER 2015 WINNER 2016 WINNER 2018 WINNER BEST OVERALL CREATIVE BEST LOW BUDGET CAMPAIGN BEST SMALL BUSINESS CAMPAIGN BEST SOFTWARE/ IT SECTOR BEST WEBSITE IRELAND’S MOST INNOVATICE MARKETING BUSINESS 021 2409022 [email protected] 17