Forza Launch Guide - V1 | Page 15

PROMOTE EMAIL MARKETING The right message, to the right person, at the right time and in the right place across all devices. An effective way to re-market to your customers is via email marketing. It’s important to send a combination of both general and focused emails as clients respond differently to both. The way it looks, what you say and a clear call to action all will impact on a campaigns’ success. Email marketing is something that should be done regularly. Use with other forms of online and offline marketing to maximise return. Use campaign specific landing pages on your website to test their effectiveness. However, the starting point of any promotion, in any industry, is how well you collect and maintain your client data. If your ultimate goal is for clients to contact you then this needs to be the focus of your website journey. Collecting data in the right way is as important as receiving the enquiry itself. This information allows you to re-market to your clients in a targeted way. We are experts in designing e-shots for maximum impact and then reporting back on their effectiveness. Book in a for a free consultation to learn more. 021 2409022 [email protected] 15