Forza Launch Guide - V1 | Page 13

PROMOTE GOOGLE ADWORDS Research the market’s keyword demand to learn which to target. Long-tail keywords may produce less traffic but they can convert better. Measure your success. By seeing which ads get clicked and which don’t, you’ll see where to invest. The adverts you see at the top of Google search results are paid for adverts. They are a way of driving traffic to your website instantly. Increasingly for transactional websites and local searches, Google Adwords campaigns are used to push traffic. Google Adwords focus on specified keywords that your customers are currently looking for online. As a Google Partner, we are an approved agency that help tailor and manage these online advertising campaigns for you. We can advise you on budget, advert content and the best approach to ensuring your business gets found by customers. With pay-per-click advertising, you only pay when someone clicks on your advert and visits your website. How much you budget daily, weekly, or monthly is up to you. Book in a for a free consultation to learn more. Participating outlets only 021 2409022 [email protected] 13