Powered by insight...Driven by results
Who you
calling lumpy?!
Powered by insight...Driven by results
Is all direct mail equal? Does it all get the same response?
Absolutely not. So what makes people more likely to
respond? There are a few techniques and tricks you can use
to your benefit.
The first is to take advantage of ‘lumpy mail’.
What’s that? Picture it. You get an envelope. It’s lumpy.
There’s something inside. Could you resist opening it? No, of
course not. Adding a gift or something lumpy adds intrigue.
Try a promotion gift with your logo, for them to keep.
Or, go one better. Turn ‘lumpy’ into a ‘thud’ and make your
piece too big to ignore. Send a thick folder or a printed box.
Make people have to sign for it. If you’re selling something
of higher value, investing a few euros per piece might
significantly increase your conversion rate.
We can help you to plan, target, design, print and execute
your DM campaign to an award winning standard...
Call us today to find out more.
021 2409065 [email protected]
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