1. Your working.
Thats right, you’ve turned that thing you do as
a end of week wind down into a job. OK, it’s an
awesome job, but you need to remember that
sponsorship is a two way deal. You get free or
discouted gear, but you need to repay that debt
with positive brand representation. Remember that
you are a marketing tool to help your sponsor sell
more equipment.
2. You can’t have a bad day.
Whether your riding a demo, or just riding at the
local cable/lake, you can’t have a bad day, even
if your having a bad day. If people know who you
are, they will see you as a brand representitive
and your actions, positively or negatively will affect
their brand perception. So throwing your board
when you can’t stick your new trick