s mall b us in e s s o f t h e mon t h
EVENTRICS
MS. SHERRIN SMYERS
FOUNDER/PRESIDENT
(863) 683-3905
2622 W MEMORIAL BLVD
LAKELAND, FL 33815
C
] O N N E C T
www.eventrics.com
Eventrics is a premier,
full-service corporate
event and wedding
planning company
headquartered in
Lakeland but serving any
locale - with the scope
and size of your event
superseded by the need
for it to be successful in
every aspect!
Masters at managing,
planning and showcasing
corporate meetings,
conferences, celebrity
and community events,
grand openings, etc.,
to traditional and
South Asian weddings,
Eventrics needs to be
your “go-to” professional
firm for a range of preand post-event planning.
The firm’s services
range from first step/
initial planning, creative
design sessions, final
step planning or day-of
support services. Or, in
most cases, all of the
above! As one of their
customers, you will
enjoy peace of mind,
effective time and
money management and
experienced planning
professionals.
Owner Sherrin Smyers
begins with the client’s
goal at the center of each
event, and then creates
an event to achieve that
goal with superior timing,
service and creativity.
Local recent events
developed by Eventrics
include: Lakeland Derby
(2007-2011), Tigers
Diamond Gala (2011),
and Florida Ice Cream
Festival (2013.)
Sherrin is extremely
passionate about givingback to the Lakeland
community, where she
has resided since 1983.
Volunteering her time
and talent has produced
enormous success for
many organizations in
the community. Sherrin
has worked on golf
tournaments benefitting
The Polk Education
Foundation and the
Explorations V Children’s
Museum. She co-chaired
the Capital Campaign for
The First Tee of Lakeland,
and all the successes
attributed to that
campaign including the
Barkley, Bean, Bryant &
Friends Golf Tournament
and the Bobby Jones
Movie Premier at Polk
Theatre. The UCF Rosen
School of Hospitality
Management and Polk
State College Event
Planning Class have
also enjoyed Sherrin’s
extensive knowledge and
experience.
Brittany Ellis Cole,
Event and Wedding
Planner, lead the
expansion of Eventrics
into the wedding market
with the launch of
Eventrics Weddings in
2011. A strategic move
into the planning of
South Asian Weddings
the following year has
resulted in a demand
for Eventrics services
around the State. In
the past year, Eventrics
Weddings has assisted
families with planning at
some of the top venues
in Fort Lauderdale,
Jacksonville, Palm Beach,
Daytona Beach, Orlando
and Tampa. With their
team of experienced
professionals, Eventrics
BY MAUREEN SHAW,
For more information
on some of the
requirements for the
Small Business Award
and to view previous
recipients, please visit
LakelandChamber.com/
BusinessResource.
SMALL BUSINESS
OF THE MONTH
COMMITTEE MEMBER
MAUREEN SHAW
(FLOWER CART
FLORIST) PRESENTS
THE DECEMBER
SMALL BUSINESS
OF THE MONTH
AWARD TO SHERRIN
SMYERS (FOUNDER/
PRESIDENT) AND
BRITTANY ELLIS COLE
(WEDDING & EVENT
PLANNER.)
18 | F O R U M F O R B U S I N E S S
Weddings has
maintained a 5-star
rating on “The Knot.”
To secure this rating,
Eventrics must receive
a minimum of 10 “A”
ratings per year for
consideration. (Not any
easy task with a guest list
of 1,000… unless you’re
Eventrics!)
In 2013, Eventrics
was named a Top 5
finalist in the Events
Solutions national award
in budget category for
their work on the Detroit
Tigers 75th Anniversary
Diamond Gala event in
Lakeland.
The Lakeland Area
Chamber of Commerce
is proud to present
Eventrics with the
December 2014 Small
Business of the Month
award.
FLOWER CART FLORIST